What This Guide Covers
This is a step by step breakdown of the content engine I built and run in production. It publishes 15 SEO articles a day for about $30 a month. Over 100 articles are live and showing up in search results. I used to pay an agency over $20,000 a month and content was one of the things they handled. Now this system produces more in a day than they did in a month.
This guide assumes you have nothing set up. We start from scratch.
What You Need Before You Start
- A computer (Mac, Windows, or Linux all work)
- A credit card for the Claude Pro subscription ($20/month)
- A website or blog where articles will be published
- About 2 hours for the full setup
Step 1: Install Claude Code
Claude Code is a tool that lets AI build real software on your computer. It reads your files, writes code, and deploys systems. This is the engine behind everything.
Open your terminal. On Mac that is the Terminal app. On Windows use PowerShell. Run this command to install Claude Code.
npm install -g @anthropic-ai/claude-code
If you do not have npm installed, go to nodejs.org and download Node.js first. It takes 2 minutes.
After the install finishes, run this to make sure it works.
claude
It will ask you to log in with your Anthropic account. Follow the prompts. Once you see the Claude Code prompt you are ready.
Step 2: Install the Superpowers Skill
Superpowers is a skill that turns Claude Code into a senior developer. Without it Claude works fine but it guesses at architecture. With Superpowers it plans everything before building, catches problems early, and builds systems that actually hold together.
Run this inside Claude Code.
/plugin install superpowers@claude-plugins-official
That is it. Superpowers is now active every time you use Claude Code.
Step 3: Set Up a Cloudflare Account
Cloudflare Workers are where the content engine runs. They are small programs that live in the cloud and run on a schedule. The free tier gives you 100,000 requests per day which is more than enough.
Go to cloudflare.com and create a free account. Then install the Wrangler CLI which is the tool that deploys workers.
npm install -g wrangler
wrangler login
It will open your browser to connect your Cloudflare account.
Step 4: Get an Anthropic API Key
The content engine uses the Anthropic API to write articles. This is separate from your Claude Pro subscription. Go to console.anthropic.com, create an account if you do not have one, and generate an API key.
The API costs about $1 per day to write 15 articles. That is where the $30 a month number comes from.
Step 5: Tell Claude to Build the Content Engine
Now you have everything installed. Open Claude Code in a new project folder and tell it what to build. Superpowers will kick in and plan the full architecture before writing any code.
mkdir content-engine && cd content-engine
claude
Then tell Claude exactly what you want.
"Build me a content engine using Cloudflare Workers
that publishes 15 SEO articles a day to my website.
I need a topic seeder that finds trending topics in
[your niche], article writers with quality gates,
and auto publishing. Use the Anthropic API for writing."
Claude will ask you questions about your niche, your website, and your goals. Answer them. It uses your answers to build the system around your exact situation.
Step 6: Deploy the Workers
Claude builds the workers for you. When it is done you deploy them to Cloudflare. Claude will walk you through each deploy but the basic command is this.
wrangler deploy
You will also need to store your API key as a secret so it is not in your code.
wrangler secret put ANTHROPIC_API_KEY
It will prompt you to paste your key. After that your workers are live and running on a schedule.
Step 7: Set Up Quality Gates
This is the most important part. Without quality gates your articles will sound like AI wrote them and your readers will bounce. Tell Claude to add these to your writing pipeline.
Banned phrases (auto rewrite if detected):
- "In today's fast paced world"
- "It's worth noting that"
- "Delve into"
- "Game changer"
- "Revolutionize"
- "Leverage" (use "use" instead)
- "Utilize" (use "use" instead)
- "Robust" or "comprehensive"
- "Cutting edge"
- "Unlock" when not about locks
- "Harness the power of"
- "Seamlessly"
- "Embark on a journey"
If any article has more than 2 of these phrases the quality gate fails it and sends it back for a rewrite. This is what separates content that reads like a human wrote it from content that screams AI.
What Your Pipeline Looks Like Running
6:00am - 15 topics seeded from trending searches
6:15am - Writing begins (parallel workers)
7:30am - Quality gate reviews complete
8:00am - Articles published to your site
8:05am - Search engines pinged for indexing
Daily cost: about $1
You wake up and 15 articles are already live. No manual work. No editing. The quality gates handle everything.
Pro Tips
- Start with 5 articles a day for the first week. Watch the quality gate pass rates. If less than 80% pass on the first try your writing prompts need more guardrails.
- Add your own banned phrases to the list. Every niche has specific AI slop patterns. Update the list weekly based on what you catch.
- Check Google Search Console after 2 weeks. Some topics will index faster than others. Feed that data back into the topic seeder so it focuses on what works.